University Marketing Mission

University Marketing supports the advancement of UMass Dartmouth by promoting the achievements, commitment, and ambition of our students, staff, and faculty; as well as the unique campus and vibrant, culture-rich community.

Institutionally, the marketing team’s priority is to establish university brand and distinctive qualities and increase enrollment with a secondary priority of retention.

Operationally, University Marketing provides campus-wide services including but not limited to – website, communications, photography and videography, print and design. In addition, the Marketing team manages university-wide marketing initiatives in digital and OOH advertising, social media, CRM communications and lead-generation.

Strategically, University Marketing is primarily responsible for promoting university brand and visibility and supporting enrollment marketing across undergraduate, graduate, and online enrollment areas.

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