Since September, our ads have been served to prospective students and parents across Instagram, Facebook, YouTube, TikTok, Google Ads, ConnectedTV, and more.
Our ads have served 5.7 million impressions and received nearly 40,000 clicks. Here’s the landing page.
This blog is to keep our campus partners up to date with new features and advancements within Marketing as well as to share marketing performance. We welcome your feedback and your questions.
In this brochure, we highlight the new housing and dining at UMass Dartmouth. This brochure is used primarily by Admissions and Housing to highlight the beautiful new spaces to prospective students. It is intended as a visual piece, versus informational, and directs people to learn more on the website.
202108270-ADM-NewFacilities-BRO-KD-r7
The UMass Law Clinics & Field Placements brochure informs incoming students of the many internships and clinics we offer. These placements give students real-world experience in the field of law. Alumni share their stories about careers in prosecution, immigration, human rights, and more.
2021010352-SOL-Clinics-BRO-KD-Final
I worked with Melissa Kinney to create this resource page for College of Nursing & Health Sciences students, which is designed to assist them in launching and completing their nursing and medical laboratory science degrees.
Each of the posts below received the highest number of engagements for 2021. Engagement is measured by the number of times that users reacted, commented, shared or saved a post.
INSTAGRAM:
View this post on Instagram
FACEBOOK:
TWITTER:
Scenes from a successful First-Year Move-In day. #ProudtobeUMassD #UMassD2025 pic.twitter.com/1hKXJXNyqc
— UMass Dartmouth (@UMassD) August 28, 2021
LINKEDIN:
| ENGAGEMENT | |
| Total Twitter Engagement | 23,813 |
| Total Facebook Engagement | 274,491 |
| Total Instagram Engagement | 34,907 |
| Total LinkedIn Engagement | 22,993 |
| Total Engagement | 356,204 |
| POSTS SENT | |
| Tweets Sent | 702 |
| Facebook Posts Sent | 481 |
| Instagram Posts and Stories Sent | 1,655 |
| LinkedIn Posts Sent | 147 |
| Total Messages Sent | 2,985 |
| NEW FOLLOWERS GAINED | |
| Twitter Followers | 619 |
| Facebook Followers | 749 |
| Instagram Followers | 3,085 |
| LinkedIn Followers | 5,488 |
| Total Followers Gained | 9,941 |
| AUDIENCE TOTALS | |
| Twitter Followers | 10,803 |
| Facebook Followers | 21,557 |
| Instagram Followers | 9,120 |
| LinkedIn Followers | 53,239 |
| Total Followers | 94,719 |
| IMPRESSIONS | |
| Twitter Impressions | 973,225 |
| Facebook Impressions | 12,935,668 |
| Instagram Impressions | 6,655,068 |
| LinkedIn Impressions | 689,296 |
| Total Impressions | 21,253,257 |
With the help of Marissa Matton & Tim Murphy, we have officially started the Yield Campaign for Fall 2022 admitted students. With our new CRM Slate, communications are now smarter and the yield stream is triggered only once a student has actually viewed their admit decision. This is something we couldn’t do before and will help with smarter and more personalized communications in the future as we continue to communicate to this important audience.
Over the last two months (Nov. 20 – Jan. 20), Communications’ top five feature stories were:
Deb and I wrote the content for this Law 3+3 fact sheet, recently designed and completed by Liana. This will be sent out to participating institutions (besides UMassD) in PDF form so they can share with their students via print or link on their budget.
202201100-SOL-3+3Fact-SHT-LD-r6
UMassD and most if its subdomains and partner sites garnered over 13 million pageviews in 2021. Let’s take a look back at some web stats from 2021.
Second Degree Accelerated BS in Nursing (23k) was our most-visited program webpage followed closely by Computer Science MS Online (21k), Online MBA (20k), Nursing MS Online (19.5k), and Data Science MS (18k).
While our most viewed on-campus undergraduate programs for 2021 were Nursing BS, Crime and Justice Studies BA, and Computer Science BS, BS/MS.
Our most viewed school or college website was UMass Law with almost exactly 300,000 pageviews.
Erin Bromage’s profile generated 4,000 pageviews, followed by Honggang Wang, Ramprasad Balasubramanian, Vijaya Chalivendra, and Pamela Karimi.
The most popular search term used on umassd.edu site search was “academic calendar”.
UMass Dartmouth’s most viewed feature story was about Grace Perry ’20 doing research at Harvard Medical School.
U.S. News & World Report naming UMass Dartmouth “2022 Best College” and Celebrating Women’s History were among the most viewed news stories of 2021.
The number of 404 Page not found errors for umassd.edu was down 58.3% from 2020, nice 👍
Within just a few hours of UMassD Announce mentioning the addition of pronouns to the University’s directory profiles, we received 24 new requests – while all of these requests utilized the new “pronouns” field, 18 of them were submitted solely to include their pronouns on their profile. Considering that we average 13 custom profile requests per month, it seems that this addition has been well-received.
The web team has added a few new elements to the university’s profile pages in the directory. The two new fields, Alumni class year and Pronouns have been added to the custom profile edit form: http://www.umassd.edu/profilerequest and will display on an individual’s profile page as follows:
