Category Archives: Communications

Stories that Celebrate

Throughout the 2022-23 Academic Year, the Communications team put a strong focus on telling the story of UMassD from those who can share it best – our students. 

From following students studying abroad and highlighting local internship success to covering students stepping out of the classroom to make an impact in their community (and doing pretty amazing things like attending the SOTU!), the Comms team had it covered. 

There’s a lot that happens after we click “publish” on a story. See below for just a few examples of where our stories end up (with the help of our marketing colleagues) – print pieces, social media, video, digital ads and more!  

Featured stories:
Ramina Behzad ’25: Turning her passion into life-changing
Janay Davidson, JD ’23: Ready for work as a New York City public defender
Kenny Duong, ’23, ’24: Becoming a leader 

For more from our Communications Specialists, Debra Hazian,  Kelsey Healey and David James, visit our website.

High School Grads Show They’re #InAtUMassD

In an effort to bring some excitement to our incoming class and create user generated content, the Marketing team collaborated on a multi-media campaign to congratulate future UMassD students on their high school graduation.

First-year deposited students received a package in late May with a sticker to display their commitment to UMassD on their grad cap. 🎓

Fun fact: The sticker was designed by graphic design major Dylan Kelly ’22.

The Package.

The Promotions.

The Posts.

It’s a team effort.  

UMassD Marketing Department with the assist! Take a peek at just a few ways we helped promote the Men’s Basketball team’s  journey to the Sweet Sixteen. 

Corsair Content Checklist

Thanks to our partners in Athletics and Public Affairs, there was plenty to share!

  Game coverage
  Student Story
✅  Graphics

✅  Marquee
  Post-event recap
  Streaming promotions
✅  Press Opportunities
⬆️  Where did it all end up? Social media.

Instagram stories and posts:

View this post on Instagram

A post shared by UMass Dartmouth (@umassd)

Hard work pays off, indeed.

Web story by David James (now with over 500 views!).

A little Twitter fun.

We are locked and loaded. Ready for a full house. Let’s go Corsairs. pic.twitter.com/8ipDEvsOEN

Published Post Performance Summary

60,648
2,545
4.2%
839
Likes: 1,119
1,311
Instagram Reel Impressions: 4,230