Category Archives: CRM and Slate

Calendar & Events, CRM and Slate, Development, Digital Marketing, New features

Online & Continuing Education homepage redesign

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University Marketing launches redesign of of Online & Continuing Education homepage:

https://www.umassd.edu/online/

Features

  • Prominent, embedded inquiry form to more easily capture inquiries more efficiently
  • Program finder to allow users to browse online program offerings in fewer clicks
  • Feeding in information session events from CRM directly onto home to allow for faster browsing of what’s available in fewer clicks

 

CRM and Slate, T4

Terminalfour User Guide

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Even with proper training, individuals can still get stuck when editing their University websites.  It is for this reason that the web department has created an online user guide for Terminalfour (T4), our web content management system, complete with the most commonly asked questions and tasks our users come across.

Some of the many subjects addressed include:

Home page of T4 user guide
The online user guide is a useful resource for answering your T4 questions
CRM and Slate

Communications to Admitted Students

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With the help of Marissa Matton & Tim Murphy, we have officially started the Yield Campaign for Fall 2022 admitted students.  With our new CRM Slate, communications are now smarter and the yield stream is triggered only once a student has actually viewed their admit decision. This is something we couldn’t do before and will help with smarter and more personalized communications in the future as we continue to communicate to this important audience.