Tag Archives: Social Media

Stories that Celebrate

Throughout the 2022-23 Academic Year, the Communications team put a strong focus on telling the story of UMassD from those who can share it best – our students. 

From following students studying abroad and highlighting local internship success to covering students stepping out of the classroom to make an impact in their community (and doing pretty amazing things like attending the SOTU!), the Comms team had it covered. 

There’s a lot that happens after we click “publish” on a story. See below for just a few examples of where our stories end up (with the help of our marketing colleagues) – print pieces, social media, video, digital ads and more!  

Featured stories:
Ramina Behzad ’25: Turning her passion into life-changing
Janay Davidson, JD ’23: Ready for work as a New York City public defender
Kenny Duong, ’23, ’24: Becoming a leader 

For more from our Communications Specialists, Debra Hazian,  Kelsey Healey and David James, visit our website.

High School Grads Show They’re #InAtUMassD

In an effort to bring some excitement to our incoming class and create user generated content, the Marketing team collaborated on a multi-media campaign to congratulate future UMassD students on their high school graduation.

First-year deposited students received a package in late May with a sticker to display their commitment to UMassD on their grad cap. 🎓

Fun fact: The sticker was designed by graphic design major Dylan Kelly ’22.

The Package.

The Promotions.

The Posts.

UMassD on Social Media in 2021

Most Engaged Posts of 2021

Each of the posts below received the highest number of engagements for 2021. Engagement is measured by the number of times that users reacted, commented, shared or saved a post.

INSTAGRAM:
View this post on Instagram

FACEBOOK:

TWITTER:
Scenes from a successful First-Year Move-In day. #ProudtobeUMassD #UMassD2025 pic.twitter.com/1hKXJXNyqc

LINKEDIN: 

UMassD Analytics Overview 2021 (Organic + Paid combined)

ENGAGEMENT
 Total Twitter Engagement                23,813
 Total Facebook Engagement              274,491
 Total Instagram Engagement                34,907
 Total LinkedIn Engagement                22,993
 Total Engagement               356,204
POSTS SENT
 Tweets Sent                     702
 Facebook Posts Sent                     481
 Instagram Posts and Stories Sent                  1,655
 LinkedIn Posts Sent                     147
 Total Messages Sent                   2,985
NEW FOLLOWERS GAINED
 Twitter Followers                     619
 Facebook Followers                     749
 Instagram Followers                  3,085
 LinkedIn Followers                  5,488
 Total Followers Gained                   9,941
AUDIENCE TOTALS
 Twitter Followers                10,803
 Facebook Followers                21,557
 Instagram Followers                  9,120
 LinkedIn Followers                53,239
 Total Followers                 94,719
 IMPRESSIONS
 Twitter Impressions              973,225
 Facebook Impressions         12,935,668
 Instagram Impressions           6,655,068
 LinkedIn Impressions              689,296
 Total Impressions          21,253,257