Tag Archives: twitter

It’s a team effort.  

UMassD Marketing Department with the assist! Take a peek at just a few ways we helped promote the Men’s Basketball team’s  journey to the Sweet Sixteen. 

Corsair Content Checklist

Thanks to our partners in Athletics and Public Affairs, there was plenty to share!

  Game coverage
  Student Story
✅  Graphics

✅  Marquee
  Post-event recap
  Streaming promotions
✅  Press Opportunities
⬆️  Where did it all end up? Social media.

Instagram stories and posts:

View this post on Instagram

A post shared by UMass Dartmouth (@umassd)

Hard work pays off, indeed.

Web story by David James (now with over 500 views!).

A little Twitter fun.

We are locked and loaded. Ready for a full house. Let’s go Corsairs. pic.twitter.com/8ipDEvsOEN

Published Post Performance Summary

60,648
2,545
4.2%
839
Likes: 1,119
1,311
Instagram Reel Impressions: 4,230

UMassD on Social Media in 2021

Most Engaged Posts of 2021

Each of the posts below received the highest number of engagements for 2021. Engagement is measured by the number of times that users reacted, commented, shared or saved a post.

INSTAGRAM:
View this post on Instagram

FACEBOOK:

TWITTER:
Scenes from a successful First-Year Move-In day. #ProudtobeUMassD #UMassD2025 pic.twitter.com/1hKXJXNyqc

LINKEDIN: 

UMassD Analytics Overview 2021 (Organic + Paid combined)

ENGAGEMENT
 Total Twitter Engagement                23,813
 Total Facebook Engagement              274,491
 Total Instagram Engagement                34,907
 Total LinkedIn Engagement                22,993
 Total Engagement               356,204
POSTS SENT
 Tweets Sent                     702
 Facebook Posts Sent                     481
 Instagram Posts and Stories Sent                  1,655
 LinkedIn Posts Sent                     147
 Total Messages Sent                   2,985
NEW FOLLOWERS GAINED
 Twitter Followers                     619
 Facebook Followers                     749
 Instagram Followers                  3,085
 LinkedIn Followers                  5,488
 Total Followers Gained                   9,941
AUDIENCE TOTALS
 Twitter Followers                10,803
 Facebook Followers                21,557
 Instagram Followers                  9,120
 LinkedIn Followers                53,239
 Total Followers                 94,719
 IMPRESSIONS
 Twitter Impressions              973,225
 Facebook Impressions         12,935,668
 Instagram Impressions           6,655,068
 LinkedIn Impressions              689,296
 Total Impressions          21,253,257