This blog is to keep our campus partners up to date with new features and advancements within Marketing as well as to share marketing performance. We welcome your feedback and your questions.

This blog is to keep our campus partners up to date with new features and advancements within Marketing as well as to share marketing performance. We welcome your feedback and your questions.
In an effort to better serve the UMassD campus community, University Marketing has launched a redesign of their website.
https://www.umassd.edu/marketing/
University Marketing will continue to evaluate and roll-out improvements based on your feedback. Some items we are actively working on or will be in the months ahead:
Admissions Viewbook can be viewed here! This years viewbook features a die-cut cover of our architecture and a fold-out back cover of the campus map. Inside you’ll find dedicated college pages, housing & dining highlights, steps to apply, and more.
https://issuu.com/home/published/202204240-adm-viewbook-kd
Worked with CNHS and graphic designer Liana Depillo to create this Passport to Success calendar for parents and families that helps them support their first-year nursing students. A great tool to help improve retention in any college or program!
We’re going live with some freshly minted UMass Law promotional videos. Find 60 seconds in your busy day to sit back and enjoy this one!
Did you know that our web team has formatted the UMass Dartmouth website for the best user experience possible? In addition to readability and visual aesthetic, the web team considers those with accessibility issues when designing all aspects of the website. This allows you, our content contributors, to focus on gathering and posting great content for your readers!
A few tips when entering in content for your site visitors:
For additional UMassD formatting tips and resources, you can refer to the University Marketing’s Guide to Web Writing, and our T4 User Guide, specifically our Editing & Saving Content section.
University Marketing has recently published fact sheets for the university and our colleges, consisting of rankings, demographics, outcomes, opportunities, and more. View them at the University Marketing webpage.
Communications’ top three most-read news stories for the month of August were:
Three most-read feature stories in August were:
University Marketing has teamed up with the Claire T. Carney Library Systems and Digital Services to port over a few of their microsites onto the University CRM: Terminalfour.
Communications’ five most-read feature stories in July were:
Communications’ five most-read news stories in June were:
University Marketing in coordination with University Advancement launch a redesign for the UMass Dartmouth Alumni homepage.
Visit the the recently updated Branded Virtual Backgrounds page to download a UMassD background for your next virtual meeting.
Here’s a recap of our Class of 2022 UMass Law Commencement coverage.
UMass Law Commencement News article
If you are using Terminalfour (T4), there is a good chance you are developing or maintaining content for a page or set of pages for the university’s site. The goal is typically to keep your readers on your site for as long as possible; maybe you have a conversion goal, such as having your visitors make a deposit, to enroll into an event, or apply to a program. While creating your content, hyperlinks guide your visitors to additional references and information to supplement their reading – but what happens when these links break? Some of even the biggest sites have broken links – the average number of broken links on any given site is 2.4% – but given their negative implications, we want to try to minimize them as much as possible.
A broken link is hyperlink that, when clicked, brings the visitor to an empty or non-existent webpage, resulting in a 404 error message. Here at UMass Dartmouth, we use a form of internal linking called section links to help prevent broken links between pages with the UMass Dartmouth site. We have less control over links to external sites that are owned by other individuals or organizations.
There are several issues with how broken links can affect your site, some more serious than others.
**Although not technically a “broken” link, domain name changes are still a common occurrence, and as a result, external links should be checked frequently. Domain names are often sold and the link that you once thought was going to one place could now link to completely different content.
References
Communications’ top five feature stories over April and May were:
University Marketing launches a redesign of the Student Life landing page.
The marketing efforts from our digital comms in SLATE saw great and very measurable success during this yield season. Most especially from the promotion of this year’s 3 live in person ASD events.
Our comm plan developed and written by enrollment marketing specialist Marissa Matton and executed by Timothy Murphy and Lindsey Costa saw 26 delivery(email) comms and 11 SMS (text messages) send out to our prospective attendees. The primary goal was to promote high registration and ultimately attendance numbers for the February 19th, March 20th, and April 23rd Admitted Students Days.
Shown below are charts displaying the 48hr bumps in registrants for each of the 3 live and in-person Admitted Students Days. Each bump directly correlates with
FEBRUARY 19
MARCH 20
APRIL 23
Communications Specialists have been concentrating student stories on “Commencement Spotlights” – highlighting soon-to-be graduates across all our colleges in a Q and A format so they can authentically summarize their experience at UMassD.
In an ever-persistent effort to enhance the website experience for the end user, similar changes that had applied to the Program and Course searches have also now been applied to the Online Directory as well.
Previously, one’s only options were to search by a name or department and click the corresponding “Search” button. Now, users are provided a field where they can enter data, or they can select from a number of filters. Either choice will return results below immediately. The improved search function and additional filters is providing higher volume of expected results.
Communications’ top five feature stories for February and March were: