University Marketing partnered with the Conferencing & Events Office to redesign their website.
https://www.umassd.edu/conferencing/
In an effort to better serve the UMassD campus community, University Marketing has launched a redesign of their website.
https://www.umassd.edu/marketing/
University Marketing will continue to evaluate and roll-out improvements based on your feedback. Some items we are actively working on or will be in the months ahead:
University Marketing has recently published fact sheets for the university and our colleges, consisting of rankings, demographics, outcomes, opportunities, and more. View them at the University Marketing webpage.
Visit the the recently updated Branded Virtual Backgrounds page to download a UMassD background for your next virtual meeting.
How do you show the world all that our vibrant campus community has to offer when a pandemic’s been raging for 2 years and we’ve de-densified the campus to keep everyone safe? You get creative with photography!
Our photographers played with camera angles and depth of field to shoot subjects who were abiding by social distancing recommendations and mask-wearing.
And since returning to campus last fall, we’ve updated and curated our UMassD Collection with 50+ new images and assets to help visually tell our story.
Since September, our ads have been served to prospective students and parents across Instagram, Facebook, YouTube, TikTok, Google Ads, ConnectedTV, and more.
Our ads have served 5.7 million impressions and received nearly 40,000 clicks. Here’s the landing page.
This blog is to keep our campus partners up to date with new features and advancements within Marketing as well as to share marketing performance. We welcome your feedback and your questions.
University Marketing supports the advancement of UMass Dartmouth by promoting the achievements, commitment, and ambition of our students, staff, and faculty; as well as the unique campus and vibrant, culture-rich community.
Institutionally, the marketing team’s priority is to establish university brand and distinctive qualities and increase enrollment with a secondary priority of retention.
Operationally, University Marketing provides campus-wide services including but not limited to – website, communications, photography and videography, print and design. In addition, the Marketing team manages university-wide marketing initiatives in digital and OOH advertising, social media, CRM communications and lead-generation.
Strategically, University Marketing is primarily responsible for promoting university brand and visibility and supporting enrollment marketing across undergraduate, graduate, and online enrollment areas.
