The marketing efforts from our digital comms in SLATE saw great and very measurable success during this yield season. Most especially from the promotion of this year’s 3 live in person ASD events.
Our comm plan developed and written by enrollment marketing specialist Marissa Matton and executed by Timothy Murphy and Lindsey Costa saw 26 delivery(email) comms and 11 SMS (text messages) send out to our prospective attendees. The primary goal was to promote high registration and ultimately attendance numbers for the February 19th, March 20th, and April 23rd Admitted Students Days.
Shown below are charts displaying the 48hr bumps in registrants for each of the 3 live and in-person Admitted Students Days. Each bump directly correlates with
- Our initial promotion communications
- Our week before communications
- Our last minute days prior communications