UMassD Marketing Department with the assist! Take a peek at just a few ways we helped promote the Men’s Basketball team’s journey to the Sweet Sixteen.
Corsair Content Checklist
Thanks to our partners in Athletics and Public Affairs, there was plenty to share!
✅ Game coverage
✅ Student Story
✅ Graphics
✅ Marquee
✅ Post-event recap
✅ Streaming promotions
✅ Press Opportunities
⬆️ Where did it all end up? Social media.
Instagram stories and posts:
View this post on Instagram
Hard work pays off, indeed.
Web story by David James (now with over 500 views!).
A little Twitter fun.
We are locked and loaded. Ready for a full house. Let’s go Corsairs. pic.twitter.com/8ipDEvsOEN
— Frank Sherman (@fishermanh50) February 24, 2022
Published Post Performance Summary
Total Impressions: 60,648
Engagements: 2,545
Engagement Rate (per Impression): 4.2%
Post Link Clicks: 839
Likes: 1,119
Post Clicks (All): 1,311
Instagram Reel Impressions: 4,230
